Privacy Information Notice

Last updated: September 2026

At Erika B. Pilates, we’re committed to protecting and respecting your privacy.

This Policy explains when and why we collect personal information, how we use it, the conditions under which we may disclose it to others, and what choices you have.

We may change this Policy from time to time so please check this page occasionally to ensure that you’re happy with any changes. By using our services, you’re agreeing to be bound by this Policy.

Any questions regarding this Policy and our privacy practices should be sent via email using the details on our contact page.

1. Who are we?

We are Erika Butt trading as Erika B. Pilates, providing Pilates classes. Business details can be found on our Terms & Conditions page. Full contact details can be found on our contact page.

2. How do we collect information from you?

We obtain information about you when you contact us to enquire about our services, when you create an account or book a class, and when you complete our physical readiness forms.

3. What information do we collect & how is it used?

We collect information to allow us to fulfil our obligations to our clients, and to respond to business enquiries. The table in section 3.3 below outlines exactly what information we collect, and for what purpose.

3.0. Sensitive Data (Health Information)

To ensure your safety during our classes, we require all clients to complete a Physical Activity Readiness Questionnaire (PAR-Q). This requires you to provide specific sensitive health data (such as information regarding injuries, joint issues, or medical conditions). We collect this strictly for health and safety purposes and to fulfill our duty of care and insurance obligations. This data is kept strictly confidential and is never used for marketing purposes.

3.1. Children’s information

Our services are not directed to children under 13. If you learn that a child under 13 has provided us with personal information without consent, please contact us.

3.2. Third Parties

We will not sell or rent your information to third parties.

We will not share your information with third parties for marketing purposes without your explicit consent.

We may pass your information to third-party service providers who we have engaged for the purpose of completing tasks and providing services to you on our behalf (such as processing payments or sending confirmation emails). We disclose only the personal information that is necessary to deliver the service.

We have verified that these 3rd party services are GDPR compliant, and have appropriate safeguards in place, such as standard data protection clauses adopted by the European Commission, where these organisations are based outside of the UK/EU.

3.3. Details

The following table outlines the personal data we collect via our website and for what purpose. The table also outlines the 3rd parties the data is processed by or shared with.

4. Controlling your information

You have certain rights concerning the information we hold about you, as defined under the General Data Protection Regulation (GDPR). If you wish to exercise these rights, please contact us, including your email address in the first instance.

4.0. Requesting a copy of your information

You may request a copy of any data we hold about you. Upon request, we will provide a file containing the personal data we hold on record about you.

4.1. Updating or correcting your information

The accuracy of your information is important to us. If you change email address, or any of the other information we hold is inaccurate or out of date, please contact us so we may correct our records.

4.2. Deleting your information

You have the right to request erasure of your personal information. Unless there is a compelling reason for the data not to be erased (for example, if we need to retain your health PAR-Q forms or payment records for legal or insurance obligations), your personal data will be deleted on request.

4.3. Automated decision making

We do not use any personal information for automated decision making or profiling; your data is not subject to automated decision making or profiling.

5. Use of ‘cookies’

Like many other websites, the Erika B. Pilates website uses cookies. Cookies are small pieces of information that are stored on your computer or mobile device when you visit a website.

We only use strictly necessary cookies required for the website to function securely via our host (Cloudflare). When you proceed to book a class, our payment processor (Stripe) may also use essential cookies to securely process your transaction and prevent fraud.

By using and browsing the Erika B. Pilates website, you consent to these essential cookies being used in accordance with this Policy. If you do not consent, you must turn off cookies or refrain from using the site. Most browsers allow you to turn off cookies.

6. Security

Erika B. Pilates takes security seriously. In order to protect your information from loss, misuse or unauthorised access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect.

7. Data Breaches

Our Data Security Policy includes a clear process for handling a personal data breach, should one occur. Where appropriate, Erika B. Pilates will promptly notify you of any unauthorized access to your personal information.

8. Complaints

If you wish to raise a complaint on how we have handled your personal information, you can contact us directly and we will investigate the matter.